Photography Tips for Selling Your Car
Author: Toby Date Posted:13 September 2024
Looking to sell your car? If you are, then you probably know that the photos you use in your advertisement are critical when selling your car.
Taking photos of your car for sale doesn’t have to be complicated. A few great pictures can make a big difference in the price you get for your vehicle. Think about it: if your photos look sharp and clear, potential buyers will feel more confident that you’ve taken good care of the car, too.
Do I Need a Professional Camera?
The short answer is no. While a high-end camera can certainly help capture stunning images, it's not a necessity for a successful sale.
If you have access to a professional camera and feel comfortable using it, go ahead and use it to take high-quality shots. However, for most people, a smartphone camera will do just fine. Modern smartphones, especially iPhones, are equipped with impressive cameras perfect for online listings. Plus, investing in an expensive camera just for selling a car might not be worth it, especially when a well-maintained smartphone can achieve great results.
The tips below are good for taking car pictures for both smartphones and professional cameras.
Tips for Taking Photos of Your Car
Ready to sell your car? Great photos can make all the difference. Here’s a simple guide to help you snap some impressive shots and make the selling process smoother and more rewarding.
1. Start with a Clean Car
First things first: clean your car. A spotless car shows buyers that it’s been well taken care of, which can boost its value. Whether you get it detailed or do it yourself, it’s worth the effort. A clean car hides nothing and looks more appealing—no one wants to buy a car that looks neglected. This small step could put extra dollars in your pocket.
2. Find the Right Setting and Light
Choosing the right background and lighting is crucial. Opt for a plain background, like a quiet street or an empty parking lot with a clean wall. Avoid busy or distracting backdrops.
When it comes to lighting, aim for the “golden hour”—just after sunrise or before sunset. This soft light makes your car’s paint job pop. Overcast days work well too, as the diffused light brings out the car’s details without harsh shadows.
3. Capture All the Angles (Crouch For It!)
Highlight the key features that will attract potential buyers while avoiding redundant shots. Think about it from a buyer’s perspective: what angles and details would you want to see?
One common mistake is tilting the camera when taking a photo. Keeping the camera level ensures that the car’s lines and proportions are accurately represented, giving a professional and polished look to your images. Tilting the camera can distort the vehicle’s appearance, making it harder for buyers to get a true sense of the car’s condition and design. If you do choose to tilt the camera, reserve it for interior shots where it can add some creative flair.
Your goal is to help buyers envision themselves in the car by showcasing its best attributes clearly and effectively. Make sure to take a shot of the following:
- Front view
- Rearview
- Straight-on shots of the front and back
- Close-ups of the tires and wheels
- Interior shots of the back seats and dashboard
- Instrument panel and dials
- Special features like gadgets or modifications
For external shots, crouch down to headlight height. It might feel awkward, but it gives a great perspective that highlights your car’s design.
4. Be Honest About Flaws
Don’t hide the imperfections, but don’t highlight them as well. Especially for small paint scratches, you can show them from far (but decent) angles to help potential buyers see that there are flaws, but not that big of a deal.
Showing any scratches, dings, or dents upfront builds trust with buyers. It’s better to be honest and save everyone time. If buyers know what to expect, they’re less likely to back out later.
If you’d rather fix those scratches or make minor repairs before selling, Superspares, your trusted online auto parts store, has you covered with affordable, quality parts and accessories to get your car sale-ready.
5. Don’t Add Filters
Skip the filters. While they might look cool on Instagram, they can make your car look different from reality. Stick to natural photos that show the car as it is. This way, buyers know exactly what they’re getting, with no surprises when they see the car in person.
Pro Sales Tip: Select A Few Photos To Post For Engagement
I know, conflicting, right? We asked you to take lots of pictures, only to post a few of them. Here's why this strategy works—taking photos is easy, but creating a sense of intrigue can be key to a successful sale. Ultimately, your goal is to sell your car, and what you need most is engagement—a chance to spark interest, arrange a test drive, and seal the deal.
When selecting photos to post, it’s essential to strike a balance between showcasing your car and leaving some mystery to entice potential buyers. Choose a selection of high-quality images that highlight the car’s key features—such as the exterior, interior, engine bay, and upgrades. However, resist the urge to include every possible angle or detail. By doing so, you create a sense of intrigue and encourage buyers to reach out for more information.
This approach not only piques their interest but also opens up an opportunity for engagement. Interested buyers are more likely to contact you with specific questions, giving you a chance to discuss the car’s finer details and boost your chances of a sale.
Don’t worry, those extra shots won’t go to waste. Keep them handy for when buyers ask for more details, so you can respond quickly and keep the conversation going.
Capture the Perfect Shots with Superspares
Taking great photos of your car is one of the easiest ways to make sure it sells quickly—and for the price you want. By following these tips on how to take car photos, you’ll create a listing that catches the eye of serious buyers.
Remember, a little effort in cleaning your car, making minor repairs, choosing the right setting, and taking a variety of detailed shots can make all the difference.
Now that you’re armed with these tips, you’re ready to take some awesome photos that’ll make your car shine and attract the right buyers. Good luck with your sale!